5.3× higher conversion from the existing traffic mix.
Danchel went from a Shopify theme to a conversion engine.
We rebuilt the entire digital experience—brand, storefront, buying journey, bundles, subscriptions, and measurement—then watched the same word-of-mouth and Facebook traffic perform radically better.
2× LTV after bundles and recurring delivery.
From a drag-and-drop theme to a complete D2C system.
The starting point
A product people shared. A storefront that lost the handoff.
Danchel already had demand. Customers arrived through word of mouth and Facebook ads, but the standard Shopify theme was slow, visually undifferentiated, and built around pages—not persuasion.
The product story, proof, offer structure, and path to purchase all competed for attention. Valuable traffic was reaching the site, but only 3% converted and the average customer was worth about $30 over their lifetime.
The overhaul
We rebuilt every moment between curiosity and checkout.
Position the product
We replaced generic theme merchandising with a focused narrative: clear benefit language, tangible product education, social proof, guarantees, and a visual system distinctive enough to remember.
Engineer the storefront
We designed and developed a fast, conversion-led frontend, migrated the experience, tightened analytics, and created a system the team could operate without sacrificing quality.
Rebuild the offer
We introduced product bundles and recurring delivery directly into the buying path—making the higher-value choice obvious, useful, and easy rather than hiding it after product selection.
The conversion layer
More choice, less friction.
Single, Duo, and Stash options translated quantity into real customer use cases. Subscription savings appeared at the moment of purchase, supported by free shipping, a guarantee, free returns, and the freedom to pause or cancel.
Retention starts early
Capture the customer before the first order.
A brand-matched welcome flow turned anonymous interest into an owned audience without dropping a generic marketing widget into the experience.
Always visible value
Three months after launch
The funnel stayed. The economics changed.
site conversion
site conversion
average LTV
average LTV
These were definitive client outcomes measured within three months of project completion, using the same core acquisition channels: customer word of mouth and Facebook advertising.
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